The Department of Museums Malaysia (JMM) is targeting 3.2 million visitors to 22 museums across the country in conjunction with Visit Malaysia 2020 (VM2020).
Secretary-General of the Tourism, Arts and Culture Ministry, Datuk Dr Noor Zari Hamat said he was confident that the target could be achieved through the various programmes and activities planned by JMM.
He said the number of visitors to the museums last year increased by 18.2 per cent to 2.7 million from 2.3 million in 2018.
He added that through the exhibitions held, sale of entrance tickets, book sales and space rental throughout 2019, JMM collected RM3.7 million in revenue compared to RM2.6 million in 2018.
“I see museums as a very big product which we can use to attract people of other countries to visit Malaysia. Therefore, with regard to museums, innovations and creativity are very important,” he said after opening ‘The Lost Kingdoms’ and ‘Enchanting Malaysia’ exhibitions, as well as JMM’s Calendar of Events 2020 at Muzium Negara, here, today.
Meanwhile, JMM director-general Datuk Kamarul Baharin A. Kasim, in his speech, said the department had planned 131 programmes as tourism products in line with the Shared Prosperity Vision 2030.
He said among the programmes were the Paranormal, Snake and Gold exhibitions, besides JMM’s signature programmes, such as ‘Nostalgia Anak Kampung and ‘Denai Malam’.
“All these will give a new life to the era of museums in the country as outlined in the National Policy on Museums 2020.
The ‘Lost Kingdoms’ exhibition runs from last Dec 4 until this April 30 and the ‘Enchanting Malaysia’ exhibition from last Dec 25 to May 23, 2020.
For more information on JMM’s events and programmes, the public can visit www.jmm.gov.my
-- BERNAMA
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